Danika is a passionate wine and gastronomy marketing strategist, specializing in digital storytelling and the intersection of brand experience, local economy, and community building. She combines her background in international economics, data analysis, and the culinary arts to guide businesses with their marketing efforts.
Although focused on the food and beverage industries, her expertise in digital marketing was invaluable during the 2019 Federal Election, where she was called upon to lead the digital advertising campaigns of one of Canada's major political parties.
Outside of TOTT, Danika runs the popular food and travel blog, Busy Girl Health, where she has had incredible opportunities collaborating with the United Nations World Food Programme, major grocery chains, wineries, makeup brands, food businesses, tourism companies, farmers, and luxury brands from Canada, the United States, Iceland, France, and Denmark. She also develops recipes for Loblaws, Canada's largest grocery store chain.
In 2020, Danika was a finalist for four different Faces Magazine Ottawa Awards (the city's largest people's choice awards) for her digital marketing work and blog. She was a finalist for seven different Faces Magazine 2021 Ottawa Awards.
In December 2020, Danika won first place in a recipe contest in France, where her recipe was selected by Chef Philippe Mille, winner of Bocuse Europe & Bocuse d'Or and Executive Chef of Le Parc Les Crayères (a two Michelin Star restaurant).
To further solidify her knowledge, international experience, and French language skills, she completed a MSc in Wine and Gastronomy Marketing at the prestigious NEOMA Business School in the heart of Champagne, France. She is now working with Moët Hennessy, the Wine & Spirits division of LVMH, the largest luxury conglomerate in the world.
She has had the opportunity to speak about entrepreneurship, PR work, and about being a woman in the industry to high schools and universities.
Danika's goal is to highlight and promote the vital impact of wine and gastronomy businesses in our economy, our communities, and our daily lives.
